Back when I was communications director for American Rivers, we used fiercely debate the term “waterways.” According to our fundraisers, it was good language. But our policy people objected to it on grounds that it was the language of our nemesis — the commercial barge industry. I’m sure both sides had a point – but the Google Keyword Research Tool suggests that “waterways” is a term everyday citizens will frequently use as a catchall for various aquatic habits.
In particular, I note that everyday Internet users are about four times more likely to search for “waterways” than “watersheds.”
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Waterways may be fine for searching, but not for messaging. The barge industry has effectively re-named the Illinois and Mississippi Rivers as “Illinois Waterway” and “Mississippi Waterway. It’s a subtle way to convince the public that navigation should dominate other values and uses.
For the same reason, agribusiness calls headwater streams “ditches” to justify continued dredging, elevating drainage above water quality, aquatic life, recreation etc.
I’m not convinced yet. We have some serious barges on the Columbia River in the northwest as well, but I don’t believe the industry “owns” the term waterway. I think in some ways it’s up to us to help re-define a term taht is already in use by the general public and I have the sense that would be an easier task than trying to cram a new term down the public’s throat.
That said, I still prefer rivers and streams. For most people that brings to mind an idyllic scene of water and trees and wildlife. My constituents probably will not see any contradiction as they look at Oregon a mile or more away across the Columbia and see barges, pleasure craft, and anglers. As they look at that scene the DO care about whether that water is clean and safe for families. I vote for rivers and streams. Anyone else care to weigh in?