Wise Words from a Wise Man

Noted educator Vernon Magnesen once wrote:

We learn:

• 20% of what we read
• 30% of what we hear
• 40% of what we see
• 50% of what we say
• 60% of what we do
• 90% of what we see, say, hear, and do

You can incorporate Vernon’s observation’s into your next piece by following the Water Words That Work method:

• Step One is to “Begin with Behavior” – define what you want people to do, knowing that doing leads to knowledge and changes of attitude
• Step Two is to “Find Foolproof Photos” — because pictures make a more powerful and lasting impression than words

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