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March 31, 2009
Despite the economic turmoil sweeping the nation, online fundraising returns for nonprofit organizations actually grew by 3% in the fourth quarter of 2008 over the same period in 2007. And [...]
March 31, 2009
“Pollution of drinking water is Americans’ No. 1 environmental concern,” that’s how the Gallup Poll summarizes the findings of their latest environmental survey. Out of a list of 8 environmental [...]
March 30, 2009
“Environmentalist?” or “Conservationist?” How many times have we all gone around and around that particular circle? After reviewing market research on the subject, I believe that both terms have their [...]
March 27, 2009
Toxics Action is hosting the “Environmental Action” conference in Massachusetts on April 4. Although their tone may be strident for you government employees out there who read this blog, they [...]
March 26, 2009
Back when I was communications director for American Rivers, we used fiercely debate the term “waterways.” According to our fundraisers, it was good language. But our policy people objected to [...]
March 25, 2009
As I play with the Google Keyword Research Tool, I’m gratified to find that it appears to confirm a basic tenet of the Water Words That Work method: general vocabulary [...]
March 24, 2009
I’m pretty sure you all know about this EPA video contest by now, but just on the off chance that you don’t The EPA Office of Wetlands Oceans and Watersheds [...]
March 24, 2009
CNN.com posts a bleak roundup on the state of newspapers, it’s the grimmest take I’ve seen yet. Here’s the kicker: A Pew Research Center report this month found only one-third [...]
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