Source: gadgetbubba via Flickr
“Children” and “families” are words that work. Pictures of families, like the one above, have wider appeal than pictures of athletic adult males enjoying the outdoors alone, like the one below.
Source: TimWilson via Flickr
And yes, I understand that you might rather be that person enjoying that lovely solitude. I would, too. But we’re a little a different from everybody else, aren’t we?
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Children and families are usually spot-on for resonating with a large cross-section of the world…but Know Thy Audience.
Perhaps you are trying to reach the sportsfishing community, from an angle of improving or maintaining the habitat of the fish. In that case, perhaps the second photo would speak more eloquently?