Social Marketing Grant $ from the National Fish and Wildlife Foundation

The pre-proposal deadline is coming up fast — but this just crossed my desk. The National Fish and Wildlife Foundation’s “Bring the Back the Natives” program is looking to fund initiatives that:

… initiate partnerships with private landowners, demonstrate successful collaborative efforts, address watershed health issues that would lead to restoring, protecting, and enhancing habitats and are key to restoring, protecting, and enhancing native aquatic species …

That sounds a lot like social marketing to me — you gotta be persuasive to get those landowners on board. Applicants must bring some of their own money: a $2 match for every $1 in federal money is required.

So here’s my Water Words nag: Remember your audience when you select your pictures. If you put pictures of native fish (like the one above) in your proposal, the grant officers will know you understand where they’re coming from. But once you launch your campaign, include pictures of landowners (like the one below) so they know you understand where they are coming from.

Source: USDA NRCS

Good luck! Click here for the scoop on how to apply. Pre-proposals are due 12/1.

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