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October 17, 2008
A few weeks ago, I joined a crew of colleagues from Beaconfire to participate in Ocean Conservancy‘s International Coastal Cleanup. We spent several hours scouring the banks of the Anacostia [...]
October 16, 2008
Source: Photo courtesy Wildebeast1 via Flickr If you’re concerned about Americans’ lawncare habits, then click this link. It will take you to my collection of social and market research on [...]
October 14, 2008
“Would you be willing to post our brochure on the blog and get some feedback?,” wrote Heather from the Upper Neuse River Basin Association in an email last week. But [...]
October 13, 2008
Without a substantial investment, the pipes and plants that bring clean water American families and whisk it away to be treated will soon fail — and the longer we wait, [...]
October 11, 2008
Water Words That Work World Headquarters has gone green, installing a pair of bee-yoo-tee-ful custom painted rainbarrels! Actually, it’s Mrs. Water Words who gets all the credit for this initiative [...]
October 10, 2008
… what happens when a committee creating a road sign puts their personal preferences (and the approval of their bosses) ahead of an important public safety message? Hilarity ensues! The [...]
October 9, 2008
Hey gang, this is important: After careful reflection, I have added a word to the “water words that work” list. It is: “Doing your/their/my part.” Rather than conveying scientific information, [...]
October 7, 2008
In the course of our work, nature protection and pollution control experts often get questions that you should not answer — off-base questions that will derail your communications train, and [...]
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