“Would you be willing to post our brochure on the blog and get some feedback?,” wrote Heather from the Upper Neuse River Basin Association in an email last week. But of course!
The brochure is called “Keeping Our Waters Clean” and it’s intended to introduce landowners to the concept that they can restore streams and wetlands on their property — and that financial assistance is available to help them do so. For the most part, this is a piece of work you should strive to emulate. Heather has done a terrific job incorporating many words that work in the draft and the image selection is absolutely spot on.
But I will highlight an issue for readers to weigh in on — the prominent use of the term “watershed.”
So here are three questions to kick this off:
- Do you believe that providing a definition of the term “watershed” increase the likelihood that a landowner will look into restoring a stream or wetland on their property?
- If so, why?
- If not, what would be a better use of the extremely limited space in this brochure?
Click here to download a draft version of “Keeping Our Waters Clean.”
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This is a tough one for me as I have been doing “watershed” work for better than a decade. However, I think I would leave the explanation of watershed off this piece. If we simply talk about how each and every one of our actions has an impact on water quality and how individuals have the ability to make our streams healthier for children and families we accomplish the same goals without bringing in the jargon. This from a guy who runs a watershed council…
Interestingly, I think blogs offer a potent tool for keeping people in touch with their watershed like never before, … especially in geographically large watersheds where the populations bases are spread out regionally across state lines.