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October 30, 2008
Conservation Districts — county-level natural resource agencies — seem to be getting more serious about marketing and communications. Some of them have hired me (thank you very much), and their [...]
October 29, 2008
Usually, nothing. Take this sign here: It has some real facts about a real problem. And now that you know these facts, what are you going to do differently for [...]
October 28, 2008
“…very subtle cues from our environment can significantly influence behavior and feelings,” that’s according to Yale Professor Dr. Lawrence Williams, who ran a series of studies that were reported in [...]
October 27, 2008
According to a fresh poll on global warming, majorities of Virginians from all walks of life believe that global warming is real and is a problem. An interesting note here [...]
October 23, 2008
Here’s a question I get a lot — “How can we not use the word watershed?” “What word can I use instead?” The answer is that the best substitute for [...]
October 23, 2008
The Lions Club, representing millions of community volunteers, recently hired Lipman Hearne to freshen up their look and marketing materials. Apologies in advance for this blurry screenshot — but note [...]
October 21, 2008
“Do your part” is the new kid on the words that work list, and here it is in action over at the Southwest Florida Water Management District website.
October 20, 2008
Click here to actually watch this video. The producers have not made it available for bloggers to use on their sites. There’s a lot to like about the “Water Conservation [...]
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