Photo Credit: Amnemona via Flickr
MORE social research documenting how important it is for you to plaster pictures of faces — particularly eyes — all over your brochures, websites, posters, mailers, etc… Not sure how I missed this the first time around, but last year the Washington Post reported on a Harvard University study that compared people’s charitable behavior when they looked at different images on their computer screens.
The result: Participants gave 30% more when there was a picture of a robot face on the screen.
A robot?!?!?!?
30%?!?!?!?!?
Imagine the difference if it was a picture like the one above.
OK you nonprofit people out there, true confessions time — how many of you have faces on your fundraising materials? Seems like an easy way to give yourself a big raise.
Hat tip to Anita at the Jed Foundation for posting this tidbit to the Progressive Exchange.
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Great stuff, Eric. This is a point to keep hammering away at!