The Herring Run Watershed Association in Baltimore is raising money to build a community center, where they will demonstrate various responsible methods for development (raingardens, porous pavement et al) and conduct educational activities and the like. The group has put together nice prospectus to help raise money for the effort. It is simple, straightforward, and encourages prospective donors that their gift makes a difference.
The image above, from the closing section of the prospectus, is simple and effective: It tells the reader they can help, and tells them what they can do — invest. The image of volunteers helping next the headline is a nice touch. Note two words that work: investment, and future. The chart below is also simple and effective. It telegraphs to potential donors that group has almost raised enough money to start construction — and that your gift will be working together with other donors’ gifts to get it done.
Good work, Herring Run, and good luck!
Comments
After checking out their website, I’m “green”…with envy! I drool over the idea of having the resources to actually rehab one of these old factories in Springfield, VT into a ‘green’ educational center about the Black River!
Also, I have MAJOR kudos to this group for their page on “problem plants” — this phrase is much clearer than “invasive plants,” and gives the viewer a reason to read further. “How are these plants a problem? Do I have these in my yard?” These are some Weed Words That Work.
Thanks for the kind words, Eric. Just to update everyone, we are moving into the Herring Run Watershed Center this week! It’s a beautiful place with more than 20 energy and water saving features. Please visit us if you are in the area.
