Over at the Donor Power blog, Jeff is citing a very interesting survey on how donors — including yours, almost certainly — are using the web before they decide on where and how much to give.
In fact, they report that they are almost twice as likely to do this now than they were just three years ago.
You’ll have to click on over to his site to get all his insight on what that means, but here’s one of his recommendations for your website:
Make sure you’re answering the questions donors have — not the ones you wish they’d have.
That’s a bit of advice that is entirely consistent with the Water Words method.
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