Here’s a great resource for your work with the old media. Kelly, with Black River Action Team, dropped me a note with this tip: Sign up as a source a at Help A Reporter Out. It’s a service for matching reporters who are working on various stories with experts (including nature protection and pollution control experts like you) who can provide insight and quotes for their stories.

It’s an idea whose time has come. Media layoffs mean that those reporters who still have jobs are covering more territory and have less experience in their subject matter than we might wish for. The host, Peter Shankman writes:

Each day, you’ll receive up to three emails, each with anywhere from 15-30 queries per email… If you see a query you can answer, go for it! HelpAReporter.com really is that simple.

And Water Words reader Kelly writes:

Over the last ten days, I’ve received at least 20 emails and all of them have contained at least one story where a quote from a local nonprofit agency would be perfect.

Help A Reporter Out has some various rules and procedures in place to address blatant self-promotion — so show some restraint and offer your assistance when you really have something to say.

And here’s a great tip for your work with the new media. Erika at Beaconfire sent it my way. It’s Agency Tool — a comprehensive and well-organized resource for “anyone designing, developing, marketing or maintaining websites.”

Some of the articles they index here are waaaaay over my head — aimed at actual coders and the like — but there are some useful resources here for everybody. If you’re the webmaster for your organization, take five minutes to poke around and see if this is for you.