Archive for July, 2008
Presentation: Chesapeake Bay Leaders Initiative
It was great fun to present to the Chesapeake Bay Leaders Training at Rocky Gap!
Click here for citations for all the various studies I cite in the PowerPoint… and because you asked, feel free to click around that website and find hundreds more like them!
Hear It Straight From the Horse’s Mouth
If you’re having a hard time attracting the community to your “watershed association” or “watershed education event,” then watch this video. If policy makers aren’t paying as much attention to your “watershed management plan” as you wish, then watch this video:
This clip is an excerpt from the video “After the Storm,” produced by EPA and The Weather Channel. It’s a well-meaning effort, but the script needs a “words that work” overhaul. You’d think the filmmakers would know better, after all, they’re the ones who captured on film how the term “watershed” puzzles everybody they point their camera at– and they don’t seem to have any footage of anybody perkin up and saying “Watershed? I have not idea, please educate me!”
I know you watershed education people watch this video and want to change this. But adults learn, on average, less than one new word per week — mostly their own shop talk. If we tell ourselves that people must become educated on watersheds before they take action to protect them, then we won’t have much protection.
Thanks to Lynn at the Missouri DNR for tipping me off to this clip.
Yet Another Eco-Video Contest
Hey you waterkeepers out there, I think these “Earthkeeper” guys are ripping you off. But if you make a cool video, they’ll give you $5000 grand and some schwag from Timberland gear.
Click here to learn more about the contest.
Presentation: Water Words That Work
It was my great pleasure to MC and present at the Chesapeake Capacity Initiative yesterday. I hope you all enjoyed the strong lineup of terrific speakers. As promised, here is the PowerPoint for my presentation. Other materials provided by speakers will be posted at the Chesapeake Bay Trust website shortly.
Click here for citations for the reports featured in the presentation.


