Jul
24
Filed Under (Presentation) by waterwordsthatwork on 24-07-2008

It was great fun to present to the Chesapeake Bay Leaders Training at Rocky Gap!

Click here to download it.

Click here for citations for all the various studies I cite in the PowerPoint… and because you asked, feel free to click around that website and find hundreds more like them!

Jul
21
Filed Under (Words) by waterwordsthatwork on 21-07-2008

If you’re having a hard time attracting the community to your “watershed association” or “watershed festival,” then watch this video. If policy makers aren’t paying as much attention to your “watershed management plan” as you wish, then watch this video:

This clip is an excerpt from the video “After the Storm,” produced by EPA and The Weather Channel. It’s a well-meaning effort, but the script needs a “words that work” overhaul. After determining that the term puzzles everybody who would watch it, the filmmakers use it in basically every sentence in the script! Yikes!

Thanks to Lynn at the Missouri DNR for tipping me off to this clip.

Jul
20
Filed Under (OnlineCommunity) by waterwordsthatwork on 20-07-2008

Hey you waterkeepers out there, I think these “Earthkeeper” guys are ripping you off. But if you make a cool video, they’ll give you $5000 grand and some schwag from Timberland gear.

Click here to learn more about the contest.

Jul
18
Filed Under (Presentation) by waterwordsthatwork on 18-07-2008

It was my great pleasure to MC and present at the Chesapeake Capacity Initiative yesterday. I hope you all enjoyed the strong lineup of terrific speakers. As promised, here is the PowerPoint for my presentation. Other materials provided by speakers will be posted at the Chesapeake Bay Trust website shortly.

Click here for citations for the reports featured in the presentation.