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How to Share A Thousand Water Words That Work

June 19, 2008

Fresh evidence for the importance of images in our communications. Check out this post on the Creating Passionate Users blog: A pile of evidence supports that people learn more deeply [...]

The Tap Project Nails It!

June 17, 2008

Oh, yes indeed. Here’s a very nice piece. It doesn’t actually use the water words that work, but it hits all the right buttons. Watch this piece and watch how [...]

Ph.Ds Bark Up The Wrong Tree

June 13, 2008

One of the most common mistakes nature protection and pollution control experts make in their communications efforts is to mishandle the economic issue. Because we often find ourselves up against [...]

Do You Have Any Tips on Tips?

June 11, 2008

Helpful tips to prevent pollution. Helpful tips to save energy. I’ve published quite a few lists of tips in my day, and I bet you have, too. It’s kind of [...]

You’ve Got A Friend at YouTube

June 11, 2008

Cue the James Taylor music. YouTube has launched a special program for nonprofit organizations to help them use online videos to reach out to their communities and raise some funds [...]

American Rivers seeks Communications Staff

June 9, 2008

American Rivers ( a former employer of mine) is looking to fill a communications staff position in its DC office. Note the words that work in their job description! The [...]

Can You Taste the Missing Ingredient in this Recipe?

June 5, 2008

I’m going to do a little nitpicking here. Please indulge me. The Rhode Island Rivers Council and the Narrangasset Parks and Recreation Department are teaming up to sponsor “Environmental Awareness [...]

Grants for Water Conservation Education

June 4, 2008

The Massachusetts Department of Environmental Protection is now seeking grant proposals from public water systems and municipalities for (among other things) education programs that help address drinking water losses through [...]