Is there a well-known forest in the area that they are referring to? I don’t get it. I would make the “forest” in the header “forests”.

If I happened to own a forest, I would be a little creeped out by the poster, even if I read the small print.

That’s a good point, Sarah; the message strong, but not precise. Lovely panoramic scene, though.

Sarah’s point is very interesting. She’s right to question how people respond to the word “forest.”

I recently completed a client project that had to do with the small, privately-owned forests that Sarah mentions in her comment.

I found a fascinating study from the Sustaining Family Forests initiative:

http://sustainingfamilyforests.org/

They found that the word “Forests” evoked images of big national forests — the kind that Georgia Forest Watch is interested in.

The private landowners would call a patch of trees on their property “woods” and did not think of them as “forests.”

My client was trying to get people to take better care of the “forests” on their property. Now they urge people to take better care of the “woods” on their property.

I’d put the logo in the center photo spot and leave the top visual to speak for itself (expansive, rolling ridges into the distance). The people photos are a good connection. Like Sarah, I would make it plural forests and I’m not really sure what I’m being asked to vote for either…t

I like it. It’s simple yet speaks volumes. I thought the expansive forest in the larger photo pretty well excluded smaller, residential “woods”. The montage of photos on the bottom also indicated that this group helps to protect public forests, as most private landowners probably wouldn’t want or allow people hiking and exploring their private woods. Then the copy at the very bottom was succinct and clear that the group helps to preserve, protect and restore National forests. Nice.