So who do you think deserves $50,000 in grant money and free advertising? West Virginia’s Friends of the Cheat? The Southern Wisconsin Chapter of Trout Unlimited? American Forests? Nature Corps? or the Catamount Trail Association? Zip over to Redwood Creek Wines Great Outdoors Project and click or send a text message to support your favorite.

I’ll be casting my vote for Friends of the Cheat, since I’m a part-time West Virginia resident.

This kind of thing is called “cause marketing” — business put their advertising muscle into promoting a good cause, hoping that consumers will remember them for it. I don’t remember any others that were contests like this, but it’s a neat idea. Maybe there’s a business in your neck of the woods that would like to follow suit?

And here’s a Water Words That Work reminder: Everyday citizen hear the word “business” and think “good company.” They hear the word “corporation” and think “bad company.”

Click here to vote for the good cause of your choice!