Here’s a video that delivers a stern warning against dumping household hazardous waste down the toilet or in the stormdrain. It’s a great message for those who are paying close attention, but some people will see the commercial while sitting in a bar, or in the airport, or while their kids are yelling in their ear, or in some other distracting situation. Those folks won’t hear the narrator saying it’s bad to dump oil down the storm drain — they’ll just see a guy dumping oil down the drain and his wife doesn’t seem to mind.
Monkey see, monkey do. Under certain circumstances, this video could accidentally send the message that it’s ok to dump oil down the storm drain. The video should show the guy’s wife hitting him with a frying pan. That’s a message that would come through even if the sound was off.
Comments
OMG, that was awful, with the sound turned off!!! They could also have shown the guy doing that and a huge red “NO” symbol appears on his chest.
I think it’s a pretty weak spot; it doesn’t give any indication of what “proper” disposal IS.
Yep - that’s really a bad spot. Regular folks have no clue what even constitutes hazardous household waste, let alone what to do with it. Because it’s an issue so full of unknowns, the likelihood of that spot generating meaningful action is slim to none.
They needed to do the following:
1. Make the visuals work without sound
2. Define hazardous household waste - (more than just a blink of a photo)
3. Show people disposing of it properly
4. Tell folks how to find and how EASY it is to find a hazardous household waste collection site near them
5. Maybe even show people stopping other people from doing it the wrong way
