Doesn’t this spot look inviting? It’s Barton Springs in Austin, TX. And the Save Our Springs Alliance really appreciates the feedback that Water Words’ readers have provided on their upcoming TV commercial. They’ve made significant revisions to the script and they’d like your input on the almost-final draft:
Save Our Springs Alliance 30 second TV ad
Scene: Hot sun is blazing down on an outline of Texas.
Voice: “Texas is hot.” Zoom in to Austin. “But Austin’s got the coolest place around.” Zoom into Zilker Park and see Barton Springs from above. “Barton Springs! Cool, clean water that refreshes hundreds of thousands of people every year.”
Pan down to pool level and scene is typical summer at Barton Springs: families playing in the water, people doing laps, jumping off the diving board, snorkeling, lounging on the grounds.
“Will future generations enjoy a clean and flowing Barton Springs? Find out how Barton Springs is threatened with pollution and over-pumping, and what we can do as a community to save a community spring. Visit SOS Alliance dot o-r-g.”
Zoom out so view of pool is from above. Swimmers spell out “Save Our Springs” and “SOS Alliance.org” in the water with their bodies. Sun sets and fade out with Bill Oliver’s song “Barton Springs Eternal.”
Well gang, what do you think?
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I really like the idea that Texas is HOT but there is a cool place. A lot of activists are older folks who don’t use the internet. Can a phone number be included? Also, it took me a minute to figure out what SOS stood for. Maybe say “Save Our Spring”.
Much, much better. May want to onsider that Barton Springs is part of the cultural and social heritage of Austin, so maybe work in some references like “But Austin’s had the coolest place around for centuries.â€
And then at the end, “and what we can do as a community to save a community spring and a cultural icon.”
There are plenty of old b&w stills at the Austin History Center and some at The Institute of Texan Cultures in San Antonio to juxtapose with shots of current users to get that link between the generations of the past and those of the future.