If people driving by don’t honk and wave and wave to this woman, they probably just don’t have any idea what she’s trying to tell them. According to recent research:

Just over half of consumers (54%) claim any familiarity at all with the term ’sustainability,’ and most of these consumers cannot define it appropriately upon probing.

– Source: Hartman Group, 2007

Lemme tell you what she’s up to and you can suggest something else for her to put on her sign next time.  The Gulf Restoration Network organized a crawfish boil and protest to call attention to how Lowes and other retailers grind up precious cypress trees along the Gulf Coast and make mulch out of them. These cypress trees, none too abundant, help hold the coast together when hurricanes hit. Can you see why this smiling lady is actually really angry at Lowes?

What could she write that gets her point across a little more clearly for passers-by?

Personal story time. This cypress mulch has given me a whole new reason to hate Lowes, a company which I already deeply detested. I hired their contracting services to replace my leaky old sink a while back (to ensure there will be enough clean water for wildlife and future generations, of course!). The experience was so awful that I made this video:

Click here to see all the nasty comments their staff have left on my video. That’s pretty much the attitude I got when I was a customer, too. Hence the video.

Good luck, Gulf Restoration Network. You’re up against a heartless corporation if their ever was one.

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