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New Media, Old Media, It’s Not Either-Or

April 25, 2008

Over the past two weeks, I have been talking to a lot of people who want to do communications and marketing for nature protection and pollution control organizations. In these conversations, [...]

My Road Trip, Your Advice Please

April 24, 2008

The time has arrived for me to explore the world of “carbon offsets” and I’m looking for advice on some good ways to do that. Here’s why: I am heading [...]

Gov’t and Social Media Powerpoint

April 17, 2008

It was my pleasure to address the Government and Social Media conference today. I enjoyed the post-presentation dialogue a lot. Click here to download a PDF of my presentation today. [...]

Does this Change YOUR Mind?

April 15, 2008

In a little email chitchat last week, a reader named Colleen mentioned that one of her colleagues has this bumper sticker on their door, noting “Does it make me agree [...]

Save the Gulf Coast! Rewrite This Sign

April 14, 2008

If people driving by don’t honk and wave and wave to this woman, they probably just don’t have any idea what she’s trying to tell them. According to recent research: Just [...]

She’s Manipulative, She’s a Mother

April 11, 2008

Farmers are an important but challenging audience for nature protection and pollution control people. Making up just 2% of the U.S. population, they have outsized influence on waters across the [...]

Seattle Times Downsizes

April 10, 2008

The Seattle Times is laying off about 10% of its staff, according to its competitor the Seattle Post-Intelligencer. Not only is print ad revenue down, but online ad revenue is [...]

Who Wins the California Water Face Off?

April 10, 2008

California’s water woes are the stuff of legend, and environmentalist Mindy McIntyre (California Planning and Conservation League) and bureaucrat Lester Snow (California Department of Water Resources) square off this week [...]