If you are lacking inspiration for your next outreach effort, look no further than here. The U.S. EPA has compiled a monstrous collection of materials and examples from various clean water behavior change campaigns around the country. The website is a treasure trove of polls, commercials, PSAs, and other useful stuff.
Two caveats: The collection is so vast that it’s a bit overwhelming, and if you’re new at this social marketing/outreach/fundraising/issue advocacy thing, you may find yourself daunted by the a wide variety of materials. Also, there’s not much in the way of followup reporting. It’s hard to know whether the sample commercial that you think is clever might have actually bombed.
But, that’s nitpicking. Click on the image above and start exploring this terrific resource. Don’t be surprised if a few hours slip away while you come up with one new exciting idea after another.
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