Would you like to cultivate 6,000+ loyal fans who give you useful things and tell their friends about you and your work? Beth Kanter, of Beth’s Blog fame, has an interview today with two staff at the The Nature Conservancy who have done just that, nurturing a lively and supportive group of conservation-minded shutterbugs at the community photo site Flickr.
Implicit in their advice — let the supporters do most of the talking, that’s what holds their interest. Too bad The Nature Conservancy of Illinois didn’t get that memo.
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