In my last few posts, I have tisk-tisked some environmentalist marketing communications for being self-absorbed and aloof. Today I’ll heap some praise on a piece of work from a group that shows how it should be done: It’s a web video from the Save Our Springs Alliance in Austin, TX.

Local nature protection and pollution control groups should study this video carefully — the script and the images work together to empower the viewer with feelings that the springs matter to them and they can do something to save them. Plenty of images of everyday citizens, enjoying the springs with their families AND working together to persuade the city council to save the springs from upstream overdevelopment.

After you watch this video, take a second look at Environment America’s “it’s all about us” attitude marketing efforts. The difference in the attitude these organizations have towards their supporters is pretty striking.If every nonprofit green group was as quick to share credit for its success with their supporters as the SOS Alliance, the movement would have a lot more supporters… and a lot more political clout.Good job, SOS. Best of luck down there.