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Conservation Comprehension Challenge: What Are They Trying To Say?

February 28, 2008

Here’s a tip I received from a reader about some serious heavy duty shop talk. Click here and read this letter that 12 (!) green groups sent to the editor of the Madison [...]

Job: NRDC Web Editor

February 27, 2008

Like words? Like the web? Then you might like this job at the Natural Resources Defense Council as a content editor for their website. Good luck!

Do As They Do, But Not As They Say!

February 27, 2008

I hate the name, but I love the email list. It’s Fostering Sustainable Behavior. Doug MacKenzie Mohr, the dean of “social marketing,” established this list and describes it thus: The [...]

Nature Trumps: Never Give Up, Never Surrender… And Never Look Back

February 26, 2008

Here’s a recommended resource: Check out Jay Babcock’s Nature Trumps. Over the past year or so, it has quietly marched to the top of my favorite blogs list. It’s an online [...]

Just 24 More Hours To Make A Difference!

February 26, 2008

This will be my last call for donations to the “Conservation Communicator Convalescence Fund” As you know, one of my regular readers is quite ill and could really use your [...]

Presentation to the Chesapeake Advisory Committee

February 22, 2008

It was an honor to present Water Words That Work to the Chesapeake Advisory Committee on 2/21/2008. I particulary enjoyed the lively Q&A that followed the PowerPoint. Click here for [...]

Yahoo! I Googled My Watershed

February 22, 2008

There’s a point in some of my workshops where I ask participants what they think the #1 most-trafficked website is. Always, always, always you say “Google.”And why not? You Google. And your peers Google. But [...]

Increasingly, It’s Up To You

February 22, 2008

Man, I thought I was down on traditional media. The editors of Advertising Age are even more pessimistic and they have issued a stunningly blunt recommendation: “Get out of media. [...]