http://waterwordsthatwork.com/2007/09/17/environmental-advertising-critique/ Make a splash with your communications! Sat, 19 May 2012 09:55:08 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://waterwordsthatwork.com/2007/09/17/environmental-advertising-critique/comment-page-1/#comment-8497 Amado Riordan Wed, 22 Sep 2010 15:35:08 +0000 http://waterwordsthatwork.com/2007/09/17/common-problem-different-perspective/#comment-8497 Good info. I previousally to spend alot of my time boating and playing sports. It was most certainly the most memorable period of my young life and your article really reminded me of that period of my life. Cheers Good info. I previousally to spend alot of my time boating and playing sports. It was most certainly the most memorable period of my young life and your article really reminded me of that period of my life. Cheers

]]> http://waterwordsthatwork.com/2007/09/17/environmental-advertising-critique/comment-page-1/#comment-1588 e Wed, 19 Sep 2007 16:25:28 +0000 http://waterwordsthatwork.com/2007/09/17/common-problem-different-perspective/#comment-1588 but might the difference be intentional? the first guys are trying to sell >$100,000 boats. they are, as you yourself suggested, targeting experienced boaters. They are not trying to recruit new boaters, because those folks aren't their customers. you might prefer the purpose of the second ad, but that doesn't mean that the ad is more effecting in accomplishing what they're setting out to do. but might the difference be intentional?
the first guys are trying to sell >$100,000 boats. they are, as you yourself suggested, targeting experienced boaters. They are not trying to recruit new boaters, because those folks aren’t their customers.
you might prefer the purpose of the second ad, but that doesn’t mean that the ad is more effecting in accomplishing what they’re setting out to do.

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