A while back, I highlighted a hard-hitting animation that the Gulf Restoration Network produced. Today, I’m happy to follow up and report that one of the corporations targeted in that video has blinked: Wal-Mart has announced it will stop selling cypress mulch harvested from Louisiana‘s precious and dwindling coastal forests.
GRN wants you to know this a first step, not a total victory, but it’s still a job well done and a testament to what can happen when you communicate your issue in a clear and compelling manner.
Click here to visit their blog post announcing Wal Mart’s move. Drop ‘em an attaboy in the comment field. They earned it.
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Awww shucks.
Thanks for the shout-out Eric. It’s amazing what you can accomplish when you do your homework, make a reasonable request, and communicate the problem clearly, and underscore the urgency of the issue.
Oh, and work with a huge, committed coalition, members of which can purchase full page ads in top ten media every once in a while.