A while back, I highlighted a hard-hitting animation that the Gulf Restoration Network produced. Today, I’m happy to follow up and report that one of the corporations targeted in that video has blinked: Wal-Mart has announced it will stop selling cypress mulch harvested from Louisiana’s precious and dwindling coastal forests.
GRN wants you to know this a first step, not a total victory, but it’s still a job well done and a testament to what can happen when you communicate your issue in a clear and compelling manner.
Click here to visit their blog post announcing Wal Mart’s move. Drop ‘em an attaboy in the comment field. They earned it.
Comments
Awww shucks.
Thanks for the shout-out Eric. It’s amazing what you can accomplish when you do your homework, make a reasonable request, and communicate the problem clearly, and underscore the urgency of the issue.
Oh, and work with a huge, committed coalition, members of which can purchase full page ads in top ten media every once in a while.
