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September 28, 2007
I’m a huge Bob Dylan fan. There’s a man with a knack for words. So I’m flattered that he likes the water words that work, too. If you don’t believe [...]
September 28, 2007
The good folks at Fundraising Success published an article I wrote about listservs and environment in their September issue. Click here to read it!
September 18, 2007
Here are two more brochures. I picked these up in West Virginia when my wife and I slipped away to celebrate our 7th anniversary. Take a look: On the outside [...]
September 17, 2007
Let’s compare and contrast a pair of ads that want to persuade consumers to do basically the same thing. Nevertheless, one appeals to a narrow group of discriminating insiders, while [...]
September 13, 2007
Last week, I took a fellow eco-blogger to task for falling into the self-indulgent habit of trying to shock people into action with bad news alone. The blogger ignored my [...]
September 11, 2007
Here are two brochures I picked up on a bike ride this weekend. One is pretty good, the other is even better. Take a look and ask yourself “what is [...]
September 11, 2007
A while back, I highlighted a hard-hitting animation that the Gulf Restoration Network produced. Today, I’m happy to follow up and report that one of the corporations targeted in that [...]
September 10, 2007
Here’s a nifty TV commercial and/or PSA (not sure which) about global warming. A few unfortunate words choices hold it back from achieving greatness.The black balloons make it come close. [...]
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