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Warning and Whining, What’s the Difference?

August 14, 2007

In a word, it’s the tense. Everyday citizens are quick to perceive bad news about the future as a warning and bad news about the past as whining. It’s a [...]

It’s Not Just The Water That’s Over Their Heads

August 10, 2007

When I first saw this video produced by WWF Canada, I thought “that’s so clever.” But when I watched it again, I thought “that’s so disappointing.” Bottom line here: You [...]

We Have To Face Up To It

August 9, 2007

By day, I work at a consulting firm that builds websites and runs online campaigns for environmental groups and other nonprofit organizations. And we have learned that what people look [...]

Writing To Be Read #2: Keep Shoptalk in the Shop

August 9, 2007

Blogger’s Note: This is the second installment in the Writing to Be Read” series of guest posts by Eleanor Ely, editor of EPA’s The Volunteer Monitor, which facilitates the exchange [...]

Discovery Channel Buys Treehugger Blog, Validates Empowering Approach

August 6, 2007

Wow! The Washington Post is reporting this morning that the Discovery Channel has purchased the popular environmental blog Treehugger, and that “industry estimates put it at around $10 million.” Treehugger [...]

Reporters Are Not Teachers, Take Two

August 6, 2007

KTVT in Dallas/Fort Worth has launched an elaborate educational website about the Upper Trinity River watershed. The graphics are superb and the interactive features are well executed. With a little [...]

Clean Ocean Action #4: Couldn’t Have Said It Better Myself

August 1, 2007

OK, I promise this is the last excerpt from the Clean Ocean Action video “The Giving Ocean.” This closing scene is scripted and shot perfectly.