http://waterwordsthatwork.com/2007/08/09/environmental-communication-information/ Make a splash with your communications! Tue, 07 Feb 2012 19:11:03 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://waterwordsthatwork.com/2007/08/09/environmental-communication-information/comment-page-1/#comment-1843 Water Words That Work » We Have To Face Up To It, Part II Mon, 15 Oct 2007 11:40:46 +0000 http://waterwordsthatwork.com/2007/08/09/we-have-to-face-up-to-it/#comment-1843 [...] is not news to regular readers of this blog. I write frequently that images of faces and eyes increase the effectiveness of your web pages and [...] [...] is not news to regular readers of this blog. I write frequently that images of faces and eyes increase the effectiveness of your web pages and [...]

]]> http://waterwordsthatwork.com/2007/08/09/environmental-communication-information/comment-page-1/#comment-1580 Water Words That Work » A Tale of Two Brochures, Take Two Tue, 18 Sep 2007 07:08:15 +0000 http://waterwordsthatwork.com/2007/08/09/we-have-to-face-up-to-it/#comment-1580 [...] organizations made the same glaring mistake, though. No pictures of people on the front. And neither of them have closeups of people faces anywhere in the brochure. It’s another [...] [...] organizations made the same glaring mistake, though. No pictures of people on the front. And neither of them have closeups of people faces anywhere in the brochure. It’s another [...]

]]> http://waterwordsthatwork.com/2007/08/09/environmental-communication-information/comment-page-1/#comment-1073 Kelly Stettner Thu, 09 Aug 2007 15:21:02 +0000 http://waterwordsthatwork.com/2007/08/09/we-have-to-face-up-to-it/#comment-1073 This is so true! I learned this early on from the editor of my local newspaper; every time I sent him a story about what my watershed team is doing, he prints it along with a photo from his files of my volunteers in the river, DOING something, and engaging the camera. It gets attention -- I don't know if it's because people want to see if they recognize the person in the photo or if it's just a relatability thing. People relate to other people more than they do a lone rusty shopping cart recently hauled from the murky depths. They want to see that a person hauled it out! That helps ME make the connection for them: YOU can do what THIS person did. This is so true! I learned this early on from the editor of my local newspaper; every time I sent him a story about what my watershed team is doing, he prints it along with a photo from his files of my volunteers in the river, DOING something, and engaging the camera. It gets attention — I don’t know if it’s because people want to see if they recognize the person in the photo or if it’s just a relatability thing. People relate to other people more than they do a lone rusty shopping cart recently hauled from the murky depths. They want to see that a person hauled it out! That helps ME make the connection for them: YOU can do what THIS person did.

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