Out in Iowa’s Great Lakes country, somebody screwed up and now a bunch of fish are dying, slow, painful, needless deaths. PR pros call this a “teachable moment.” It’s a [...]

“Whipping and abuse are like laudanum: you have to double the dose as the sensibilities decline.” – Harriet Beecher Stowe The author of Uncle Tom’s Cabin wasn’t writing about nature [...]

New Jersey’s Clean Ocean Action has posted their membership recruitment video on their website, and some parts of the script are just right on. In this 40 second excerpt, the [...]

Hot on the heels of Live Earth, let’s ponder the question of celebrity efforts to help the cause of nature protection and pollution control. After all, hardly a week goes [...]