Here’s the third excerpt from Clean Ocean Action’s “Giving Ocean” film that I like so much. In this bit, the group shows the viewer what they can do, makes them feel like they can make a difference, and assures them that if they try, they’ll be working together with a lot of other people instead of toiling in isolation. Even though they don’t use these exact words, they push all these emotional buttons.

And for what it’s worth, everybody who turns out for a beach cleanup is making an emotional investment in a healthy ocean and Clean Ocean Action’s success.