Thumbs Up: Clean Ocean Action on Polluted Runoff

Here’s a second excerpt from Clean Ocean Action’s membership recruitment video, The Giving Ocean. It’s perhaps the most motivating description of polluted runoff that I have ever seen. The shot of the woman tossing her cigarette out the car window is classic. Viewers will get mad about that, and they’ll stay mad as they hear about things you really care about: Sediment and runoff from streets and parking lots.

Compare this clear, explicit, and compelling piece to the Lower Susquehanna Riverkeeper’s web video, Mud in the Run, on the same subject.

Very deft, Clean Ocean Action.

Be Sociable, Share!

•