“Anybody can do even just a little thing to make a difference,” that’s how today’s interview guest, Ginny C., describes her involvement in the left-leaning online community Care2.com. But Ginny’s too modest. She has as much clout as a beat reporter at a small town newspaper. Here’s how she – and others like her – cultivated that influence.

“I’m basically a newshound, I enjoy finding out what’s going on the world,” she says.

Ginny C. has developed an elaborate system of newsfeeds and alerts to collect articles, blog posts, and viral videos about the environment, animals, and other causes. The ones she likes, she submits to Care2’s News Network, highlighting them to a large network of friends, acquaintances, and other Care2 users that share her passions.

What’s the appeal? It’s discussion that follows.

“Some of the stories have generated pages of comments by other readers, and it becomes a complete open forum for discussing what’s going on,” she says. “News to me is something that helps you stop and think and react, whether it’s an emotional reaction or a physical reaction.”

Another key to her enduring loyalty is relationships. “You don’t necessarily know these people face to face… but we still get to know each other and we get to know each other quite well.”

Ginny has a message for environmental groups: Join the party if you haven’t already.

“Care2 really has a group of people who will work hard, one way or another, to get the information out,” she says. We’ll “help as much as possible with the things that they do.”

Download or listen to the full interview: click here

To ask Ginny C. a question, leave a comment below