http://waterwordsthatwork.com/2007/06/21/environmental-awareness-animation/ Make a splash with your communications! Tue, 07 Feb 2012 19:11:03 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://waterwordsthatwork.com/2007/06/21/environmental-awareness-animation/comment-page-1/#comment-1522 Water Words That Work » Congrats Gulf Restoration Network Tue, 11 Sep 2007 07:14:41 +0000 http://waterwordsthatwork.com/2007/06/21/mulch-ado-like-about-gulf-restoration-networks-new-animation/#comment-1522 [...] while back, I highlighted a hard-hitting animation that the Gulf Restoration Network produced. Today, I’m happy to follow up and report that one [...] [...] while back, I highlighted a hard-hitting animation that the Gulf Restoration Network produced. Today, I’m happy to follow up and report that one [...]

]]> http://waterwordsthatwork.com/2007/06/21/environmental-awareness-animation/comment-page-1/#comment-741 Kelly Stettner Thu, 21 Jun 2007 15:11:52 +0000 http://waterwordsthatwork.com/2007/06/21/mulch-ado-like-about-gulf-restoration-networks-new-animation/#comment-741 Well, they do splash "ENDANGERED SPECIES" in big letters in the clip, and I do have a suggestion. Rather than target the 'big, evil corporations' who people are sick of hearing about, why not get information out there to the drivers of the market: 1) consumers -- hand out leaflets in front of these stores explaining why cypress are valuable and what the reasonable alternatives are; and 2) the MAKERS of the mulch. Give them letters explaining that maleleuca is very prevalent and they would be doing the world a favor by mulching those and perhaps propagating the cypress. It could be a hugely successful campaign with a dual purpose: great community service and increased profits. Just a thought. Well, they do splash “ENDANGERED SPECIES” in big letters in the clip, and I do have a suggestion. Rather than target the ‘big, evil corporations’ who people are sick of hearing about, why not get information out there to the drivers of the market: 1) consumers — hand out leaflets in front of these stores explaining why cypress are valuable and what the reasonable alternatives are; and 2) the MAKERS of the mulch. Give them letters explaining that maleleuca is very prevalent and they would be doing the world a favor by mulching those and perhaps propagating the cypress. It could be a hugely successful campaign with a dual purpose: great community service and increased profits. Just a thought.

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