Recommended Resource: Free Range Thinking

I’ve been saving this great picture for weeks, just waiting for the right moment to blog about it — but communications guru Andy Goodman beat me to it with a dead-on critique in his Free Range Thinking newsletter.

water blog photograph

But I won’t begrudge Andy for scooping me. I’ve been reading his newsletter for years and I’m a big fan. In fact, I have modeled much of the approach for this blog — blending research, theory, and critiques of concrete examples — on Free Range Thinking. It’s an enduring and constructive approach to addressing the community’s PR needs, a welcome contrast to flash-in-the-pan blowhards like Lakoff, Shallenberger, Nordhaus, Mooney, and Nisbet who dispense criticism so freely and offer useful suggestions so rarely.

To see back issues of Free Range Thinking and subscribe yourself, click here. You’ll be glad you did.

To read Goodman’s insightful take on the photo above, click here.

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    Water Words That Work, LLC helps nature protection and pollution control organizations professionalize and modernize their communications. Let us help you succeed with your next fundraising, issue advocacy, or pollution prevention campaign.

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