Comments on: Lakoff Revisited: Framing Science http://waterwordsthatwork.com/2007/04/15/lakoff-revisited-framing-science/ Make a splash with your communications! Tue, 07 Feb 2012 19:11:03 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: jcasey http://waterwordsthatwork.com/2007/04/15/lakoff-revisited-framing-science/comment-page-1/#comment-20 jcasey Sun, 15 Apr 2007 21:56:32 +0000 http://waterwordsthatwork.com/2007/04/15/lakoff-revisited-framing-science/#comment-20 Nice piece. I think--as I argued on my site--that there's a larger philosophical issue here. Biologists can work within the realm of biology, for instance, but the metaphysical significance of that work is not something they ought to be considering. Whether there work proves there is no God (which it obviously doesn't) is not a question for them. That's a philosophical question. And I think it's wrong-headed to make scientists start answering these philosophical questions. As a professor of mine in grad school said, there's nothing worse than a scientist in a metaphysical mood (and I'd add: the only thing worse is a philosopher in a scientific mood). I think the broader question is that American public discourse falls far short in its discussion of knowledge. The problem is not just limited to science in other words. Nice piece. I think–as I argued on my site–that there’s a larger philosophical issue here. Biologists can work within the realm of biology, for instance, but the metaphysical significance of that work is not something they ought to be considering. Whether there work proves there is no God (which it obviously doesn’t) is not a question for them. That’s a philosophical question. And I think it’s wrong-headed to make scientists start answering these philosophical questions. As a professor of mine in grad school said, there’s nothing worse than a scientist in a metaphysical mood (and I’d add: the only thing worse is a philosopher in a scientific mood). I think the broader question is that American public discourse falls far short in its discussion of knowledge. The problem is not just limited to science in other words.

]]> By: Matthew C. Nisbet http://waterwordsthatwork.com/2007/04/15/lakoff-revisited-framing-science/comment-page-1/#comment-19 Matthew C. Nisbet Sun, 15 Apr 2007 21:45:13 +0000 http://waterwordsthatwork.com/2007/04/15/lakoff-revisited-framing-science/#comment-19 Hi there, Definitely appreciate the feedback on our article. As you know, op-eds can be tricky as they allow for very tight space for a complex set of ideas and suggestions. Chris and I are rolling these out over the next several months across media including magazines, newspapers, blogs, and many public presentations. On concrete suggestions, figuring the frames that engage specific key audiences is just one part of the toolbox. We also will be detailing the role that entertainment media, film, and new media play in engaging the vast majority of the public who do not pay attention to public affairs and science. We also be detailing how local-level, grassroots opinion-leaders can help connect other citizens to the messages appearing in the media. I lay out some of this already in a column for Skeptical Inquirer Online. Go here: http://www.csicop.org/scienceandmedia/climate/ Also, you might be interested in an interview I did with NPR's ON the Media, that further breaks out the details on what framing is and how it can be employed. Listen here: http://scienceblogs.com/framing-science/2007/04/at_nprs_on_the_media_a_focus_o.php Hi there,
Definitely appreciate the feedback on our article. As you know, op-eds can be tricky as they allow for very tight space for a complex set of ideas and suggestions. Chris and I are rolling these out over the next several months across media including magazines, newspapers, blogs, and many public presentations.

On concrete suggestions, figuring the frames that engage specific key audiences is just one part of the toolbox. We also will be detailing the role that entertainment media, film, and new media play in engaging the vast majority of the public who do not pay attention to public affairs and science.

We also be detailing how local-level, grassroots opinion-leaders can help connect other citizens to the messages appearing in the media. I lay out some of this already in a column for Skeptical Inquirer Online. Go here:

http://www.csicop.org/scienceandmedia/climate/

Also, you might be interested in an interview I did with NPR’s ON the Media, that further breaks out the details on what framing is and how it can be employed. Listen here:

http://scienceblogs.com/framing-science/2007/04/at_nprs_on_the_media_a_focus_o.php

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