Here’s a bit of found wisdom I stumbled across on YouTube one day.

Earl and Janet, a self-described pair of “old hippies” from San Francisco, explain their views on nature protection and pollution control. Watch their home movie and note how they completely ignore the scientific and policy information we so often push out to the public. Instead, they connect the environment to being a good person and responsible citizen.

There are tens of millions of Americans like Earl and Janet who would be happy to pitch in to make a difference — if they can connect what you say or write to their values of “better people, better planet.”