Your neighbors dislike water pollution — but they generally have no idea that these days most water pollution is runoff from farms, roads, and yards.

Source: Public Opinion on Fish and Wildlife Management Issues and the Reputation of Fish and Wildlife Management Agencies in the Southeastern United States, Responsive Management, 2005

Source: Great Lakes: Responsibility and Awareness About A Vital Resource

So how do you evoke the intense anger about yesterday’s polluters without mischaracterizing today’s pollution control problems?