Americans’ supportive attitudes towards nature protection and pollution control are offset by low levels of knowledge. Plus, why you shouldn’t deny the accusations people make about you.

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Americans tell pollsters that clean water is one of their top priorities, so why don’t they do more about pollution problems?

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Clean water, nature protection, and pollution control experts have established hundreds, possibly thousands, of email lists over the past decade. These groups help dedicated individuals network with each other, and the groups themselves are networked – cross-pollinated by enthusiastic subscribers.

This report blends the data I collected during six months of observing relevant lists and the results of an online straw poll. It provides best practices for establishing successful listservs and explores the parallels between this network of networks and newer online communities like Digg, YouTube, Flickr, and blogs.

Whether you are the moderator of an existing listserv, about to start one for your group, or are interested in the “Web 2.0″ phenomenon, this report is for you. I hope you enjoy it.

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